As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 1, 2022, 8:00 a.m. EST Loyalty programs were created to drive repeat business, and to that effect, … Read More
Author Archives: Len Covello
Is It Better to Build or Buy Loyalty Tech?
With consumers seemingly spending more, now is the perfect time for QSRs that aren’t already in the game to consider the new age of loyalty — that is, reward programs that are largely driven by a streamlined, flexible and mobile-first … Read More
Building Customer Loyalty In An Online World
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 5, 2022, 8:30 a.m. EST Henry Ford understood 100 years ago that a brand’s success is contingent … Read More
Should Your Company Consider Alternative Payment Methods?
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published March 3, 2022, 9:45 a.m. EST The pandemic was responsible for moving the adoption of alternative payment methods ahead from … Read More
Revamping Loyalty Programs Could Be The Key To Customer Engagement
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 19, 2021, 9:20 a.m. EST Facing macro and microeconomic pressures related to a rapidly evolving industry and … Read More
Redefining Brand Loyalty In A Post-Pandemic Retail Market
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published May 28, 2021, 9:10 a.m. EST Despite stay-at-home orders and lingering social-distancing mandates, retail e-commerce sales topped $861 … Read More
How The Pandemic Made Contactless Payments The New Normal
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published April 15, 2021, 9:10 a.m. EST Amid rising concerns of Covid-19 being transmitted via contaminated surfaces, global retail … Read More
The Post-Pandemic Playbook For Data-Driven Loyalty
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 13, 2021, 9:00 a.m. EST As consumers emerge from a year in lockdown, brands are waiting for … Read More
‘Pay With Points’ Enhances The Online Shopping Experience With Direct Integration
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published January 19, 2021, 7:10 a.m. EST As pay with points (PWP) — a loyalty program feature that converts … Read More