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Transforming Loyalty Programmes With Innovation And Trust

Hosted on March 5, 2024 with Yanique Grant Len Covello, Chief Technology Officer (CTO) at Engage People, leading the long-term technology vision of the company and is responsible for driving continued innovation in the loyalty sector. He is an innovator … Read More

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uChoose Rewards Members Can Now Pay with Points at the Pump at bp and Amoco Stations

Credit and debit cardholders whose financial institutions offer rewards via the popular program from Fiserv can apply points to save money on fuel at thousands of locations BROOKFIELD, Wis.–(BUSINESS WIRE)–Nearly four million consumers with credit or debit cards issued by … Read More

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Apple Podcast: The Retail Perch – Interview with Len Covello

Hosted on January 2, 2024 with Shekar Raman and Gary Hawkins This week on the Retail Perch, Gary and Shekar are in the festive spirit as they mark a momentous occasion – their 100th episode! To make it truly special, … Read More

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Mobile Helps Brand Loyalty Programs Work Harder and Smarter

Hosted on December 28, 2023 with Hal Levey Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Add to that the integration of payments innovation, and the loyalty program ecosystem of today is … Read More

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Approximately 84% of Consumers Would Use Pay with Points if Offered, According to New Research from The Wise Marketer and Engage People

Findings highlight the continued popularity of pay with points among consumers, with many open to changing their credit or debit cards to providers offering the solution TORONTO, ON / ACCESSWIRE / December 19, 2023 / Engage People, the only loyalty network … Read More

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The Evolution Of The Checkout Experience

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published December 7, 2023, 7:15 a.m. EST Early in our CEO’s career, he helped a friend who had a company … Read More

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Personalization Powers Loyalty Programs to New Levels of Customer Engagement

Hosted on November. 10, 2023 with Hal Levey Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS. Loyalty has shifted from the typical interaction of earning some type of currency — … Read More

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Cerebral and Decisive Leadership: Keys to Business Success

Hosted on October 20, 2023 with Steve Ramona Len Covello is a seasoned business leader with extensive experience in working with large corporations startups, and overcoming organizational challenges. His perspective on the importance of cerebral, authentic, and decisive leadership in … Read More

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Integrating A Credit Card Into Your Loyalty Program? Pay Attention To These Key Trends

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 20, 2023, 8:30 a.m. EST When it comes to the ever-evolving world of payments, one thing is certain. … Read More

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20 Tech Leaders’ Biggest Challenges (And How They’re Tackling Them)

Published August 29, 2023, 8:15 a.m. EST The role of a technology leader has always been a challenging one. And now, in addition to overseeing initiatives including digital transformation and the development of new tech products and services, tech leaders … Read More

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How Retailers Can Use Loyalty Points To Improve Customer Experience

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 21, 2023, 9:00 a.m. EST In-store shopping took a back seat during the online shopping boom over the … Read More

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The Opportunities And Challenges Of Omnichannel For Retailers

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 20, 2023, 10:00 a.m. EST In today’s digital age, the lines between online and offline channels have become … Read More

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B2B Loyalty Programs Will Thrive: Industry Leader Insights on Motivating Emotional Loyalty and Prioritizing a Strategic Vision

Mark Johnson, Loyalty360 Published July 11, 2023 Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it … Read More

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Len Covello of Engage People On The Top 5 E-commerce Trends Shaping the Future of Online Shopping

An Interview With Rachel Kline Published June 28, 2023 In my professional journey, my focus has been on earning the respect of my collaborators by embracing my role as a facilitator for their success. Recognizing the significance of supporting and … Read More

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The Fintech Coffee Break: Len Covello, Engage People

Hosted on Jun. 1, 2023 with Isabelle Castro Margaroli Hi Guys, welcome to the Fintech Coffee Break. I’m your host, Isabelle Castro. This week I shared my coffee break with Len Covello, CTO of Engage People.  Customer Loyalty programs are an … Read More

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The Loyalty Minute – Episode 117: Len Covello, CTO of Engage People

Hosted on May 2, 2023 with Rob Gallo Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Len Covello. Len is the CTO of Engage People, … Read More

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A New Scope of Loyalty and Rewards Program with Len Covello of Engage People

Hosted on March 23, 2023 with Jacob Hollabaugh Loyalty and Rewards programs have a long history but they are constantly evolving. In this episode, Len Covello, CTO at Engage People Inc. educates us on loyalty and rewards programs, how they’re … Read More

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Engage People Reports Growth in Loyalty Solutions, New Partnerships in 2022

The company saw more than 22 billion points redeemed across its loyalty network;New partners included Bilt Rewards and FreedomPay TORONTO, ON / ACCESSWIRE / March 15, 2023 / Engage People, the only loyalty network that enables program members to pay with … Read More

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Engage People’s Len Covello Named One of Canada’s Top 20 Tech Titans of 2022

CTO and tech leader recognized by WeaveSphere for his technological advancements and innovation TORONTO, ON / ACCESSWIRE / November 22, 2022 / Engage People, the only loyalty network that enables program members to pay with points directly at checkout, today announced … Read More

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Approximately 80% of Consumers Would Pay with Points Online or In-Store if Given the Option, According to New Research from The Wise Marketer

Findings highlight the increased popularity of PwP among consumers despite the emergence of other redemption options November 17, 2022  TORONTO–(BUSINESS WIRE)–Engage People, the only loyalty network that enables program members to pay with points directly at checkout, commissioned a newly … Read More

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Len Covello Of Engage People On The Future Of Retail Over The Next Few Years

Len Covello Of Engage People On The Future Of Retail Over The Next Few Years An Interview With Ben Ari Published November 6, 2022 Don’t forget about customer service. Especially now. Now is the time to over deliver on customer service … Read More

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Team Leadership Requires Actually Being There for Your Team With Len Covello

An Interview With VENTEUR Magazine Published October 16, 2022 VENTEUR spoke with Len Covello, Chief Technology Officer (CTO) at Engage People, about being a team leader. Covello leads Engage People’s long-term technology vision and drives continued innovation in the loyalty sector, … Read More

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Engage People Named A Top Growing Company by The Globe and Mail

TORONTO, ON / ACCESSWIRE / September 27, 2022 /  Engage People, the only loyalty network that enables program members to pay with points (PwP) directly at checkout, has been named to The Globe and Mail’s 2022 Report on Business ranking … Read More

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Engage People and FreedomPay Partner to Expand the Ubiquity of Loyalty Points as Currency

TORONTO, ON / ACCESSWIRE / September 13, 2022 /  Engage People, the only loyalty network that enables program members to pay with points (PwP) directly at checkout, today announced it is partnering with FreedomPay, the data-driven commerce platform, to deliver PwP capabilities … Read More

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The Solution and Execution Partner for Your Company’s Loyalty and Incentive Strategy

Published September 1, 2022 by Jerome Knyszewski As the Chief Executive Officer (CEO) of Engage People, Jonathan Silver is responsible for managing all facets of the business. He leads the long-term corporate strategy, marketing and sales at one of the … Read More

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Why You Should Consider Integrating Your Loyalty Program With Your Point Of Sale

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published September 1, 2022, 8:00 a.m. EST Loyalty programs were created to drive repeat business, and to that effect, … Read More

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Around The Coin – Episode 402: Jonathan Silver, CEO of Engage People

Hosted on August 17, 2022 with Mike Townsend In this episode, Mike Townsend speaks with Jonathan Silver, who is the Chief Executive Officer (CEO) of Engage People. Jonathan is responsible for managing all facets of the business. He leads the … Read More

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Leaders in Payments Podcast – Episode 178: Jonathan Silver, CEO of Engage People

Hosted on August 17, 2022 with Greg Myers My guest this week has a passion for creating something new that will change the industry and leave a legacy he can be proud of. In a fast-paced world and a time … Read More

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Loyalty can be a currency, too, with Engage People

Published July 6, 2022 The future of payments is headed in many directions at once. From BNPL to crypto, the space has attracted billions in venture funding—as well as heaps of scrutiny and regulatory pushback. To Len Covello, Co-Founder and … Read More

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Is It Better to Build or Buy Loyalty Tech?

With consumers seemingly spending more, now is the perfect time for QSRs that aren’t already in the game to consider the new age of loyalty — that is, reward programs that are largely driven by a streamlined, flexible and mobile-first … Read More

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Building Customer Loyalty In An Online World

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 5, 2022, 8:30 a.m. EST Henry Ford understood 100 years ago that a brand’s success is contingent … Read More

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Paying with Points or Crypto

Hosted on June 7, 2022 with Glen Sarvady Glen interviews two more of our favorite Finovate Spring presenters- Cion Digital and Engage- and reflects on the potential dawn of a “buy or be bought” environment. Links related to this episode: … Read More

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Len Covello: CTO at Engage People Comments on Loyalty Rewards Landscape and Opportunity for Financial Institutions

Published April 9, 2022, 11:28 a.m. by Omar Faridi We recently caught up with Len Covello, CTO at Engage People, the loyalty network that enables program members to pay with points (PwP) directly at checkout. Covello talked about the ongoing … Read More

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Fintech’s Significance in a World of Instant-Gratification

From contactless and QR code based payments to chatbots and voice-enabled technology, fintech is changing the way people bank and make payments Published April 5, 2022 by Derin Cag In today’s world, most people are used to getting what they … Read More

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Engage People and Bilt Rewards Partner to Provide Pay With Points Capabilities to Bilt Mastercard Holders

Renters and cardholders can now shop millions of items using Bilt points at participating online marketplaces TORONTO, ON / ACCESSWIRE / August 10, 2022 /  Engage People, the only loyalty network that enables program members to pay with points (PwP) … Read More

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Making Something From Nothing: Jonathan Silver Of Engage People On How To Go From Idea To Launch

An Interview With Fotis Georgiadis Published March 6, 2022 Starting and leading a company is hard. It’s the hardest thing you’ll ever do, but I wouldn’t trade it for anything in the world. Entrepreneurs go out on a limb, often … Read More

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Should Your Company Consider Alternative Payment Methods?

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published March 3, 2022, 9:45 a.m. EST The pandemic was responsible for moving the adoption of alternative payment methods ahead from … Read More

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Engage People and The Wise Marketer Research Shows High Demand for ‘Pay with Points’ Capabilities Among Marketers, Consumers

More than 95% of Respondents said Ability to Pay with Points Would Increase Customer Retention in Credit Card Marketplace TORONTO, ON / ACCESSWIRE / November 18, 2021 / Engage People, the only loyalty network that enables program members to pay … Read More

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Engage People Honored as One of the Top Companies in Canada

Global technology provider recognized as leading information services company TORONTO, ON / ACCESSWIRE / August 25, 2021 / Engage People, the only loyalty network that enables program members to pay with points directly at checkout, was honored by Startup Canada … Read More

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Engage People Named in ‘Now Tech: Promotions and Offer Management Providers, Q3 2021’ Report by Independent Research Firm

One of Eight Large Firms Recognized, As Personalization Transforms Industry TORONTO, ON / ACCESSWIRE / August 5, 2021 / Engage People, the only loyalty network that enables program members to pay with points directly at checkout, today announced its inclusion in … Read More

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Revamping Loyalty Programs Could Be The Key To Customer Engagement

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published July 19, 2021, 9:20 a.m. EST Facing macro and microeconomic pressures related to a rapidly evolving industry and … Read More

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Redefining Brand Loyalty In A Post-Pandemic Retail Market

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published May 28, 2021, 9:10 a.m. EST Despite stay-at-home orders and lingering social-distancing mandates, retail e-commerce sales topped $861 … Read More

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Case Study: Lower Value Redemption Options Driving Engagement in Loyalty

This Engage People Inc. case study demonstrates the consumer appetite for loyalty point redemption options for less than $100. By offering expanded redemption options through the convenience of ecommerce, at lower values it can increase interaction and engagement for bank … Read More

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Engage People’s Strategic Growth Continues With Plans to Hire

Global ‘Pay-With-Points’ Technology Provider Continues Rapid Expansion TORONTO, ON / ACCESSWIRE / May 11, 2021 / Engage People, the only loyalty network that enables program members to pay with points directly at checkout, is growing – and hiring. The company … Read More

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Gemini to Debut Crypto Rewards Mastercard

By Kate FitzgeraldPublished April 27, 2021, 7:00 a.m. EDT Cryptocurrency exchange Gemini plans to roll out a rewards Mastercard this summer, targeting cryptocurrency neophytes. Users may earn up to 3% back on purchases, but instead of cash the rewards will … Read More

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How The Pandemic Made Contactless Payments The New Normal

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published April 15, 2021, 9:10 a.m. EST Amid rising concerns of Covid-19 being transmitted via contaminated surfaces, global retail … Read More

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How Interpersonal Skills Help You Be a Stronger Tech Player

In today’s tech industry, interpersonal skills are just as important as knowing your way around Python. Published April 12, 2021 / Updated April 14, 2021 by Sunny Betz All programmers aren’t antisocial hermits, that stereotype is just like the floppy … Read More

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How brands are designing loyalty programs with data in mind

Published March 31, 2021 In-house rewards and loyalty programs continue to rise in popularity, as brands are seeking out new ways to collect first-party data. There are a few reasons why data collection is becoming the dominant factor in developing … Read More

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Engage People CTO Len Covello Provides Key Insights on how Loyalty Points are “Often-Overlooked” Alternative Payment Option

Published March 26, 2021, 2:00 p.m. by Omar Faridi We recently caught up with Len Covello, CTO at Engage People, a global loyalty tech company. Covello explained how loyalty points are an often-overlooked alternative payment option. Covello talked about how … Read More

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Engage People Recognized in Loyalty360’s First-Ever ‘Technology Today’ Report

Analysis of Customer Loyalty Technology Market Lists Engage People Among All-in-One Technology Suppliers TORONTO / ACCESSWIRE / March 23, 2021 / Engage People, the only loyalty network that enables program members to pay with points directly at checkout, today announced … Read More

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Engage People secures $3M in growth financing from BDC Capital

Loyalty program solutions provider Engage People secures $3M in growth financing from BDC Capital TORONTO / February 23, 2021 / Engage People Inc., a Toronto-based global technology provider that redefines the way customers spend loyalty reward points, has obtained $3 … Read More

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The Post-Pandemic Playbook For Data-Driven Loyalty

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published August 13, 2021, 9:00 a.m. EST As consumers emerge from a year in lockdown, brands are waiting for … Read More

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15 Digital Payment Upgrades That Would Improve The Customer Experience

Published January 22, 2021, 8:10 a.m. EST Digital payment methods have seen increasing use in the past few years, and with the onset of the Covid-19 pandemic, consumer adoption has skyrocketed. In addition to convenience, digital payments offer contactless transactions—a … Read More

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‘Pay With Points’ Enhances The Online Shopping Experience With Direct Integration

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Published January 19, 2021, 7:10 a.m. EST As pay with points (PWP) — a loyalty program feature that converts … Read More

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Case Study: Increasing Member Engagement through Pay with Points eCommerce Shopping Cart Integration

This Engage People Inc. case study explored how integrating pay with points into the shopping cart of a major e-commerce retail marketplace has achieved widespread customer acceptance and engagement for a bank credit card loyalty program. The results show exponential … Read More

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Engage People Experiences Year-Over-Year Growth of More Than 30% in 2020 as the Demand for ‘Pay with Points’ Continues

Momentum led by rapid adoption of alternative currencies and key partnerships with Best Buy, Priceline TORONTO, ON / ACCESSWIRE / December 16, 2020 / Engage People, a global technology provider that redefines the way customers spend loyalty reward points, today … Read More

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Engage People Named in ‘Now Tech: Loyalty Marketing, Q4 2020’ Report by Independent Research Firm

Recent analysis names Engage People among loyalty technology platforms service providers. TORONTO, ON / ACCESSWIRE / December 3, 2020 / Engage People, a global technology provider that redefines the way customers spend loyalty reward points, today announced its inclusion in Forrester’s … Read More

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Are Digital Assets the New Way to Pay?

By Adam SnyderPublished November 14, 2020 The rewards category has recently heated up with several big names announcing new partnerships, new platforms, and new ways to earn ‘Digital Assets’, airline miles, cryptocurrency, shares of stock, rewards points, gift cards, and … Read More

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Fintech Can Help Community Banks Optimize Local Loyalty this Holiday Season

By Jonathan SilverPublished November 17, 2020 In the wake of ongoing economic turmoil caused by the COVID-19 pandemic, community banks across the U.S. are approaching an existential crisis. Beyond American job losses that may unofficially exceed 30 million, record retail … Read More

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Brand Loyalty Programs In A New Era Of Consumerism

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers Published November 17, 2020, 7:20 a.m. EST A growing trend of enterprise rewards partnerships globally reveals the untapped potential … Read More

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Case Study: Reducing Point Liability in the age of COVID

How Engage People Inc. gift card and promotional programs reduced point liabilities for a big 6 Canadian Bank during the COVID pandemic when travel redemptions had declined precipitously. Overview A large Canadian Bank (an Engage client) faced a situation where … Read More

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Engage People Works with Best Buy to Allow Loyalty Members to Pay with Points for Consumer Electronics

Relationship extends Best Buy’s products to loyalty program members that are looking for more personalized spending options TORONTO, ON / ACCESSWIRE / September 15, 2020 – Engage People, a global technology provider that redefines the way customers spend loyalty reward … Read More

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Points-as-currency take off as air travel’s largely grounded

By John AdamsPublished September 09, 2020, 1:01 p.m. EDT It could take years for the air travel industry to recover from the pandemic, but some of the airlines’ responses could fuel other payment streams. Engage People, a Toronto-based technology firm … Read More

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Engage People Selects Caliber Corporate Advisers as Agency of Record

Strategic marketing communications firm aligns with global technology provider to communicate the value of ‘pay with points’ NEW YORK, NY / ACCESSWIRE / June 23, 2020 / Engage People, a global technology provider that redefines the way customers spend loyalty … Read More

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An Interview With Len Covello, Chief Technology Officer At Engage People

Q: What is Engage People’s mission, and how is it unique in the loyalty solutions space? A: Engage People is a platform-first company, and we create solutions that can be deployed quickly and efficiently, both in time and cost. Our … Read More

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Engage People continues to be on the forefront of loyalty innovation supported by the latest research.

Engage People research supports the importance of pay with points with consumers.  New research identifies “pay with points” and increased redemption options as key trends in increasing loyalty program customer retention TORONTO, ON / ACCESSWIRE / May 28, 2020 – New loyalty … Read More

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The benefits—and risks—of turning credit card loyalty points into retail currency

By Kate FitzgeraldPublished March 09, 2020, 12:01 a.m. EDT Credit card issuers caught in the trap of chasing new customers with increasingly costly rewards-point programs are trying something new: letting more users redeem rewards directly with merchants instead of acting … Read More

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Engage People Partners with Priceline to Give Customers Flexibility to Pay For Travel With Loyalty Points

Partnership unlocks new opportunities for customers to spend points like cash, debit or credit card TORONTO, ON / ACCESSWIRE / February 13, 2020 – Engage People, a global technology provider that redefines the way customers spend loyalty reward points, today … Read More

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Paul Brannen Joins Engage People As Chief Operating Officer

Brannen will Lead Engage People’s Operations and Further its ‘Points as Currency’ business model TORONTO, ONTARIO – September 30, 2019 – Engage People, a leader in loyalty and redemption software today announced that Paul Brannen has joined the company as … Read More

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Loyalty fraud wave sparks security tech collaboration

By David HeunPublished June 21 2019, 12∶01am EDT More in Payment fraud, Loyalty and rewards, Retailers Hackers are flocking to loyalty and rewards programs, pushing marketers to embed extra fraud technology to stem financial losses. Fraudsters find the stored-value accounts … Read More

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Kount Partners with Engage People

Leading Digital Fraud Prevention Provider Kount Partners With Engage People to Protect Customer Loyalty Redemption Program BOISE, IDAHO AND TORONTO, ONTARIO – June 18, 2019 – Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, today … Read More

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Loyalty360 Top 10 Awards - Engage recognized as a top tier member

The Loyalty360 Top 10 Awards Recognize Loyalty360 Members Across Six Different Categories

CHARLOTTE, NORTH CAROLINA, UNITED STATES, May 28, 2019 /EINPresswire.com/ — Loyalty360, the association for customer loyalty, has announced the winners of its second annual Loyalty360 Top 10 Awards. The Loyalty360 Top 10 Award winners were recognized as a part of the Loyalty … Read More

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2nd Gathering of Canadian Loyalty Programs to Discuss Fraud

Hosted by Engage people Inc. on June 18th in Markham, Ontario TORONTO & GLASGOW – June 6, 2018 – The recent breach of points at PC Optimum1 shows how vulnerable Canadian consumers’ loyalty points are. According to a 2017 study from Bond … Read More

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Wings Financial Credit Union Signs Partnership with Engage People

Engage People to become Wings Financial Credit Union’s Reward Partner TORONTO – May 11, 2018 – Engage People is proud to announce it has partnered with Wings Financial Credit Union to be the exclusive technology provider for the company’s new payment … Read More

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Engage People Inc. Ranks No. 208 on the 2017 PROFIT 500

Canadian Business unveils 29th annual list of Canada’s Fastest-Growing Companies TORONTO – September 14, 2017 – Canadian Business and PROFIT today ranked Engage People Inc. No. 208 on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the … Read More

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Hackathon Perugia

25-26 Marzo 2017 Cos’è l’Hackathon CoLab?L’hackathon “CoLab Perugia” é un incontro ma anche un’ opportunitá per dimostrare le capacita’ di programmazione ed esprimere la tua creativitá. Mettiti in gioco da solo o in gruppo. Porta solo il tuo laptop e … Read More

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Capital Investment from Lovell Minnick Partners

Engage People Inc., a Solutions Provider for the Loyalty and Incentive Industry, Announces Capital Investment from Lovell Minnick Partners TORONTO – January 17, 2017 – Engage People, Inc. (“Engage”), a leading global solutions provider for the loyalty and incentive industry, today … Read More

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