Understand is functionality within Podium that enables Engage to work with our clients to segment its customers into identiﬁable, distinguishable and actionable groups.
At the core of the solution is our data analytics and reporting engine. Engage utilizes a combination of internal loyalty expertise, internal data analytics, external data PHDs and customized data analytics software to match client objectives with targeted segments and identify desired behaviors for each segment. Data analytics combined with dynamic content and real time reporting means that assumptions and offers can be tested with small segments of the database and monitored in real time before deploying to the full database.
Connect is the functionality within Podium that efficiently and effectively allows our clients to reach their customers and drive measurable engagement results.
Podium has a sophisticated dynamic offers and content engine that provides our clients with the ability to target emails, banners and site content based on data segmentation rules and parameters. Offers can be delivered all the way down to an individual member.