Author Archives: Jonathan Silver

Online retailer taking order over phone

Points as Payment for Online Retailers

Points as Payment for Online Retailers – Accessing Millions of $$ in Potential Revenue and New Customers Financial headwinds resulting from the economic fallout of the pandemic-driven lockdowns have coalesced to effect a chilling impact on brick-and-mortar retail, tourism, lodging, … Read More

Lower Value Redemption

Lower Value Redemption There have been a number of loyalty studies that show not all consumers are hoarding points in an effort to purchase something aspirational like a trip. A study by Blackhawk Network in 2018 showed: 80% of members … Read More